LG Electronics Builds Custom Blockchain Ad Platform With Arbitrum

LG Electronics built a custom layer-2 blockchain with Arbitrum to power a digital ad platform that automates ad buying and selling without intermediaries. A pilot with a Japanese ad agency is complete.

• LG developed an Arbitrum-based layer-2 network for automated digital ad placement, buying, and selling.
• The platform eliminates traditional intermediaries in the advertising supply chain.
• LG completed a pilot with a Japanese ad agency and is evaluating a market launch later this year.
• LG's ad division manages 216 million smart TVs globally, including 49 million in the US.
• The move follows a trend of major corporations building on public blockchain infrastructure.

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