LG Partners With Arbitrum to Build Ethereum Layer-2 Blockchain for Advertising

South Korean tech giant LG partnered with Arbitrum to build an Ethereum layer-2 blockchain designed for digital advertising. The network will provide advertisers and publishers a shared database of ad inventory and customer interactions. ARB token surged on the news.

• LG collaborated with Arbitrum to launch a dedicated layer-2 blockchain for the advertising industry.
• The network will give advertisers and publishers a shared, transparent database of ad inventory and customer interactions.
• LG's blockchain research lab piloted the project with an unnamed Japanese ad agency.
• Arbitrum co-founder Steven Goldfeder said the platform automates ad market operations without manual intervention.
• ARB token surged double-digits on the news, though it remains down over 55% year-to-date.

Coinporta summarises news for fast scanning. Full reporting belongs to the source.

Last updated 12 Jun 2026